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July 1 @Google - Randy presents 5 Reputation Missteps

[This Thursday, 7/1/2010 at 1pm at Google's main campus. Please email randy.farmer@pobox.com with your name if you are not a Google employee and plan to attend, so Google security can be alerted]

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Designing a reputation system is hard. Do it right, and you’re likely to draw from disciplines as disparate as computer science, sociology, user experience design and behavioral economics. Do it wrong, and you could wreak horrible downstream effects on the morale, motivations and mindset of your community.

We often design web reputation systems by drawing from easily-available examples on the Web, but this is an impoverished approach; it often leads the designer to settle on a design solution before they’ve properly understood the context, and framed the design problem. This is cargo-cult design at its worst, and leads to such “common sense” fallacies as…

* “It’s The People, Dummy!"
* “One Reputation To Rule Them All”
* “All I Need is Five Stars"
* “Competition is Always Good”
* “Negative Karma Will Out the Bad Guys”

F. Randall "Randy" Farmer, one of the authors of Building Web Reputation Systems (O’Reilly, 2010) will debunk these fallacies, and a couple of others besides, drawing on real-life examples of actual deployed reputation systems from some of our industry’s biggest names: EA, Google, Yahoo! and Ebay. You might be surprised at how pervasive, and persistent, these fallacies have been through the years. But don’t worry—we’ll also tell you how to avoid falling into the same old traps!

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[This Thursday, 7/1/2010 at 1pm at Google's main campus. Please email randy.farmer@pobox.com with your name if you are not a Google employee and plan to attend, so Google security can be alerted]

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