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chapter_1 [2009/12/01 09:15]
randy submitted for publisher review
chapter_1 [2009/12/01 09:43] (current)
randy
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<html><a name='Chap_1-attention_doesnt_scale'></a></html> <html><a name='Chap_1-attention_doesnt_scale'></a></html>
=== Attention Doesn't Scale === === Attention Doesn't Scale ===
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** Attention Economics ** ** Attention Economics **
//“An approach to the management of information that treats human attention as a scarce commodity” //-Wikipedia //“An approach to the management of information that treats human attention as a scarce commodity” //-Wikipedia
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If there ever was any question that we live in an attention economy, YouTube has put a definitive end to it. According to YouTube's own data, “every minute, 10 hours of video is uploaded to YouTube.” That's over //14,000 hours// of video each and every day. If you started watching //just today's// YouTube contributions nonstop and end to end, you'd be watching for the //next 40 years//. That's a lot of sneezing pandas! If there ever was any question that we live in an attention economy, YouTube has put a definitive end to it. According to YouTube's own data, “every minute, 10 hours of video is uploaded to YouTube.” That's over //14,000 hours// of video each and every day. If you started watching //just today's// YouTube contributions nonstop and end to end, you'd be watching for the //next 40 years//. That's a lot of sneezing pandas!
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<html><a name='Chap_1-virtuous_circle'></a></html> <html><a name='Chap_1-virtuous_circle'></a></html>
=== The Reputation Virtuous Circle === === The Reputation Virtuous Circle ===
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** Negative and Positive Reputation ** ** Negative and Positive Reputation **
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  * **Negative Reputations**   * **Negative Reputations**
    * identify undesirable content and users for further action. This includes illegal content, TOS violations, and especially spam.     * identify undesirable content and users for further action. This includes illegal content, TOS violations, and especially spam.
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Negative reputation systems are important for saving costs and keeping virtual neighborhoods garbage free, but their chief value is generally seen as //cost reduction//. For example, a virtual army of robots keeps watch over controversial Wikipedia pages and automatically reverts obvious abuse to articles nearly instantaneously-a task that would cost millions of dollars a year if paid human moderators had to perform it. Like a town's police force, negative reputation systems are often //necessary//, but they don't actually make things more attractive to visitors. Negative reputation systems are important for saving costs and keeping virtual neighborhoods garbage free, but their chief value is generally seen as //cost reduction//. For example, a virtual army of robots keeps watch over controversial Wikipedia pages and automatically reverts obvious abuse to articles nearly instantaneously-a task that would cost millions of dollars a year if paid human moderators had to perform it. Like a town's police force, negative reputation systems are often //necessary//, but they don't actually make things more attractive to visitors.
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<html><a name='Chap_1-whos_using_reputation'></a></html> <html><a name='Chap_1-whos_using_reputation'></a></html>
=== Who's Using Reputation Systems? === === Who's Using Reputation Systems? ===
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** Everyone Uses Reputation ** ** Everyone Uses Reputation **
<html><a href="#Table_1-1">Table_1-1</a>&nbsp;</html>illustrates that //all// of the top 25 web sites listed on Alexa.com use at least one reputation system as a critical part of their business, many use several, and quite a few would fail without them. <html><a href="#Table_1-1">Table_1-1</a>&nbsp;</html>illustrates that //all// of the top 25 web sites listed on Alexa.com use at least one reputation system as a critical part of their business, many use several, and quite a few would fail without them.
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Reputation systems are the underlying mechanisms behind some of the best-known consumer websites. For example: Reputation systems are the underlying mechanisms behind some of the best-known consumer websites. For example:
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Now that we've named this domain and limited it's scope, we next seek to understand the nature of the currently existing examples-successes and failures-to help create both derivative and original reputation systems for new and existing applications. In order to talk consistently about these systems we started to define a formal grammar, starting with //The Reputation Statement// as its core element. The remainder of this book builds on this premise, starting with <html><a href="/doku.php?id=Chapter_2">Chapter_2</a>&nbsp;</html>, which provides the formal definition of our graphical reputation system grammar. This foundation is used throughout the remainder of the book, and is recommended for all readers. Now that we've named this domain and limited it's scope, we next seek to understand the nature of the currently existing examples-successes and failures-to help create both derivative and original reputation systems for new and existing applications. In order to talk consistently about these systems we started to define a formal grammar, starting with //The Reputation Statement// as its core element. The remainder of this book builds on this premise, starting with <html><a href="/doku.php?id=Chapter_2">Chapter_2</a>&nbsp;</html>, which provides the formal definition of our graphical reputation system grammar. This foundation is used throughout the remainder of the book, and is recommended for all readers.
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chapter_1.1259687740.txt.gz · Last modified: 2009/12/01 09:15 by randy
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